Get access to capital on demand while keeping your equity upside
GrowCap is built for mobile games scaling their user acquisition. Whether you’re testing, scaling, or doubling down on a winner, if performance is there – we help you move faster
Whether you’re small, experimenting, or scaling proven performance, GrowCap fits how you operate
Studios, user acquisition agencies, and venture teams use GrowCap to fund performance without friction
As performance holds and repayment history builds, your access to capital increases over time
You keep your equity, IP, and upside. GrowCap stays aligned without taking control
GrowCap funds UA the way mobile games grow. We underwrite on performance; you repay from revenue. As results compound, your available capital expands.
Funding range based on your game’s performance
Average time from application to offer terms
Non-dilutive financing that grows with your performance
GrowCap supports the teams funding and scaling user acquisition across mobile games at every stage
GrowCap removes the gap between performance and capital. When user acquisition is working, you should be able to act fast and stay in control
Teams choose GrowCap when growth is working, but they refuse to trade away ownership or future revenue just to keep moving
They want a clear “yes or no” and a simple next step, not a slow process that drains time and attention
They want access that grows as results prove out, so funding gets easier and stronger the longer they perform.
See how much growth capital you could access in minutes
Get A Real Estimate*Indicative range based on revenue + UA quality. Final terms depend on verified cohorts.
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Takes about 3 minutes. Get a personalized funding offer in 24–48 hours
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You repay as a fixed percentage of daily revenue until the advance + fee is fully repaid. Typical repayment period is 4-16 months, but it varies based on your revenue and cohort stability.
If your game performance drops, repayment automatically decreases since it’s tied to revenue—you never have a fixed payment you can’t afford. Strong performance means faster repayment. There’s no penalty for early or slower repayment as long as revenue is flowing.
This lets us analyze your revenue data—including gross sales, net revenue, and user acquisition costs—to create your offer. We only access the financial data needed for underwriting, and all information is encrypted and securely stored. For complete details, see our Privacy Policy.
We’re designed to work with mobile game studios at various stages of growth. You’ll need at least 3-6 months of meaningful UA spend and revenue data, and your cohorts should show positive unit economics. We work with studios spending $50K+ on UA testing and scaling, as well as mature studios and publishers looking to reinvest in proven titles.
We work across the mobile gaming ecosystem. Our primary customers are game studios—from early-stage developers testing new titles to established publishers scaling proven games—who need flexible UA capital without diluting equity. We also partner with venture firms looking to extend their portfolio companies’ runways and preserve ownership stakes, and with creative agencies managing UA campaigns for multiple clients where traditional financing timelines don’t work. If you’re in mobile gaming and revenue data can demonstrate performance, we can structure something that works.
